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I hang out at a particular webmaster forum where I find most of my work (which shall remain nameless - I don't want no crazy stalkers following me there), so I end up in a lot of conversations that run along the lines of "why is Google ignoring my site?" Since placing high on Google for your target keywords can often mean the difference between just scraping a living and flying your own private jet with a bevy of biotches, one of the most important factors in building a commercial website is making it search engine friendly. If Google and the other big engines can't find your site (or can find it but can't index it properly) you're pretty much screwed.

With this in mind, it's usually a good idea to leave it to the professionals to optimize your site for the search engines. Apogee Search, f'rinstance, are a company who specialize in Search Engine Optimization in Austin, Texas. If you're looking for an SEO company to tune your site, it might be worth taking a look.


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